The 2025 Salary Guide for Marketing provides in-depth insights into salary trends and compensation packages within the marketing sector. This guide is designed to help employers and marketing professionals navigate the competitive job market, offering detailed information on market demand, benefits, and salary benchmarks for various roles. Stay ahead in the ever-evolving marketing landscape with our comprehensive and up-to-date data.

Marketing Hiring Trends to Look For in 2025

Demand for Data

The demand for data-driven marketing expertise will remain strong in 2025 as organisations increasingly rely on data to shape and optimise their strategies. Marketing professionals will need to analyse data to drive and interpret campaigns, track website performance, and measure effectiveness to make informed, agile decisions that deliver measurable results. Advanced proficiency in data analysis, predictive modeling, and automation tools will continue to be essential. Platforms like Google Analytics, Tableau, OpenAI, and Salesforce Einstein will remain integral for marketers aiming to uncover actionable insights, enhance campaign personalisation, and optimize ROI.

Digital Automation and Accessibility

In 2025 we expect to see continued demand for marketing professionals with strong digital skills such as SEO, PPC, email marketing, social media and content generation. In particular candidates with marketing automation experience with platforms such as Hubspot, Marketo etc. are increasingly in demand as companies further adopt AI and automation into their marketing strategies. In addition, we expect to see an uplift in demand for skills to service digital inclusion, ensuring intranets, external web pages and apps are accessible for all users.

Hybrid/Remote

Hybrid work patterns have widened the talent pool for marketing talent. Due to the digital nature of roles, the results-oriented environment focusing on outcomes (campaign performance, engagement metrics, ROI) and increased use of collaboration tools, over 90% of marketing client vacancies in 2024 specified a hybrid working pattern (2 days in office) or were fully remote roles. Those requiring 100% in office attendance have struggled to attract talent and it has taken at least 3 times longer to identify suitable shortlists than for hybrid/remote roles. 

This flexibility for remote or hybrid working allows a quieter space to foster creativity, for content creation, graphic design, and marketing campaigns, with many of our candidates citing this as the first benefit to working from home.